Some SEO experts reckon health & wellbeing may be one of the most rewarding yet trickiest industries to rank for. Part of the challenge is Google algorithm updates targeting healthcare - specifically alternative health sites.
Following Google’s core update in June 2019, many health sites reported a fall in organic traffic. One suggested reason for the drop in organic traffic is Google’s attempt to devalue sites that might contradict scientific consensus.
Marie Haynes conducted a comprehensive review of matching your content with scientific consensus. Key questions analyzed include:
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